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learn about the business processes in the SAP CRM Marketing solution. They also
learn how to set up (customize) SAP CRM Marketing Management functions.
of the SAP CRM solution
Customers and project
team members who want to have greater knowledge of the functions and scenarios
that are supported in SAP CRM Marketing.
SAP consultants and
Overview of marketing
management in SAP CRM
Marketing Plans and
o Working with marketing projects
o Preparation and Execution of campaigns
o Marketing attributes
o Creating target groups
o Marketing Product Proposals
o Lead Management and Surveys
o Campaign automation
o External List Management
o Special Functions and Features in campaign