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Analyze SAP CRM
processes and functions in the marketing, sales and service area and the
various interaction channels.
aspects between SAP CRM and other components
Basic Knowledge of CRM
processes in general
Knowledge of SAP ERP,
in particular in the Sales and Service Environment
SAP ERP as well as
non-SAP Customers and decision makers considering an implementation of SAP CRM.
consultants, project managers and key users who need to get a comprehensive and
integrative overview of the key capabilities and processes of the SAP CRM
o Fundamentals and architecture of SAP CRM
o SAP CRM Marketing
o SAP CRM Web Channel (E-Commerce)
o SAP CRM Partner Channel Management
o SAP CRM Sales
o SAP CRM Interaction Center
o SAP CRM Service
o SAP CRM Field Applications
o SAP CRM Analytics
o Implementation & operation of SAP CRM